Take Advantage with best digital marketer in india of These Top Ranking Social Media Platforms
For years, Facebook has “reigned supreme” as the top social media advertising platform, and for good reason.
Facebook has 2.85 billion monthly active users across all different demographics, and with an extensive list of targeting options to choose from.
So don’t get us wrong, Facebook is a solid advertising platform and we’ll cover it today, but there are other advertising platforms out there!
And some of them may be better suited for your specific business.
So in this post, we’ll be listing them all and going over the top ranking social media ad platforms.
We’ll also tell you what you need to know about them to make the most profit.
Let’s go ahead and get the big one out of the way.
8 Top Ranking Social Media Platforms
1. Facebook
The first one on our list of the top ranking social media platforms is, of course, Facebook.
In 2020, Facebook’s total ad revenue was $20.7 billion.
So even though Facebook has been challenged more in recent years than ever before…
…businesses are utilizing Facebook ads – a lot.
And the reason is that Facebook offers some of the most extensive detailed targeting between:
- demographics,
- interests, and
- behaviors
…in combination with all of the custom audiences you’re able to target.
Between retargeting and lookalike audiences, the custom audiences are really where it’s at.
And we cover all of these targeting options in our Facebook ads targeting post.
But the other thing is that Facebook offers tons of campaign objectives to choose from as well.
This means you can run ads for specific goals, whether you want:
- more post engagement,
- more Facebook page likes,
- more direct sales on your website, or
- more leads.
A lot of the other social ad platforms don’t have this many campaign options.
So Facebook’s huge user base, combined with its ability to reach them via its endless targeting options and specific objectives…
…is what has made it such a huge advertising force over the years, and why it still remains one today.
So whether you’re B2B or B2C, you can pretty much find your target audience on Facebook.
And this is why it’s often the first recommended ad platform for business owners.
But now, let’s look at some alternatives to Facebook ads, starting with Youtube ads.
2. YouTube
YouTube doesn’t fall far behind Facebook with 2.3 billion users on the platform worldwide.
And as a result, people watch over 1 billion hours of YouTube video content every single day.
But what’s even more important is that YouTube is the second largest search engine behind Google.
So unlike Facebook, where you’re targeting by demographics and interests, on YouTube, you’re targeting by what people are searching in the search bar.
And instead of interrupting someone mid-scroll on Facebook with an ad, here you’re serving people content that you can be fairly certain they want to see.
Why? Well, because they just typed in a related keyword searching for it.
But what’s important is that, if you have a product or service that people often search for, YouTube could be the best advertising platform for you.
You can use a paid tool like Keyword Tool to see how often something is searched specifically on YouTube.
And then you can look up common questions searched around that keyword.
That way you know what keyword to focus your ads and content around.
Oftentimes, the questions and keywords with the highest search volume reveal the pain points your audience is trying to solve…
…as well as the goals that they are trying to achieve.
So you can use your YouTube ads to provide your product or service as the solution that bridges the gap.
That’s because 48% of consumers want videos to reflect what they are interested in.
Now, the cost per result in YouTube ads varies by industry.
But in general, it is usually a little bit more expensive, but it also usually yields a higher conversion rate.
70% of YouTube viewers have made a purchase from a brand as a result of seeing it on YouTube.
And even if you don’t sell B2C products, 50.9% of B2B decision-makers use YouTube to research purchases.
So if you’re reading this and thinking:
“Okay, I think my audience is on YouTube and is searching keywords related to my product or service, but how am I going to make a video?”
Don’t worry! It doesn’t have to be that complicated.
The camera quality on smartphones is often enough now to make a solid video ad.
Plus there is one YouTube ad format that doesn’t require video, and it’s called overlay ads.